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William Ritter

William Ritter Triathlon CoachCoach William Ritter is the founder and lead coach of Fly Tri Racing, a coaching platform that works with all levels of athletes, including beginners, top age groupers, and professional triathletes.

William has over 25 years of competitive experience in triathlon, running, and cycling. William uses a hands-on approach and individualized assessment to help athletes achieve their goals, and he emphasizes communication and performance analysis throughout the training process.

Coaching Experience

Since 2009


  • USA Triathlon LII Short & Long Course
  • USA Triathlon LI Youth & Junior
  • USA Track & Field LII Endurance & Youth
  • USA Track & Field Cross Country Specialist
  • USA Cycling LIII
  • Tri Sutto Coaching Certified
  • TrainingPeaks LII & Power Coach
  • Kinesiology degree, UT Tyler


  • Running
  • Cycling
  • Cross Country/Track
  • Technique (Triathlon Swim, Bike, Run)
  • Youth & Junior, Women

Coaching Dynamic

Online (TrainingPeaks)

More From William

All of my coaching services are based around the individual athlete, which includes an extensive assessment, combined with years of experience and coupled with knowledge to help you reach your goals. Throughout the duration of your training, we will meet and talk in person or virtually for performance and technical analysis. With this comes knowing my clients inside and outside the sport rather than just giving them a plan.

I am more of a hands-on coach and get to know my clients through their training sessions and feedback. Communication is the key between the coach and the athlete to reaching goals and staying injury free. My commitment to you is to do all I can to help you reach your goals.


Phone: 903-918-8056

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